A Sobering New Year

At first glance, this colorful 1962 wall calendar, distributed to Florine's Drug Store customers, appears like your typical piece of business advertising.

On the calendar's reverse, however, is a surprising and sobering reminder of the time period. Tucked between an index and first aid tips was a guide to preparing for and surviving a nuclear attack. For some reference, the Cuban Missile Crisis, a tense standoff between the United States and Soviet Union over Soviet nuclear missiles in Cuba, occurred in October 1962.