Heating systems by Pascoe Bros.

Cold weather got you down? In 1918, the Pascoe Bros. hardware store in Cuba City was ready to help its customers stay warm.

Advertisement from the Cuba City News-Herald (April 5, 1918)

The store was located on Main Street in the northern Junque Stops Here building, next to the former Cuba Theatre. William H. Pascoe built this hardware store in Cuba City in 1876, the year after the town was founded, and his sons, Vincent and W. W. (Willis William), continued to run the business after his death in 1917.