Florence Phillips's style parlors

In March 1918, Florence Phillips opened a millinery shop in Cuba City. Phillips was a graduate of Cuba City High School and would only have been about 20 years old when she went into business selling women's hats. 

Florence Phillips (wearing a white blouse) in her freshman class photo in the 1913 Cuba City High School yearbook.

Phillips's shop was initially located next to the Northwestern Hotel (seen here with the front porch). The millinery shop is just to the right. The Northwestern Hotel was located where Mound City Bank stands today, on the corner of Main and Webster Streets.

The following announcement was published in the March 1, 1918, issue of the Cuba City News Herald:

Miss Florence Phillips to conduct style parlors
Cuba City is to have a new millinery establishment. Miss Florence Phillips has rented the Banfield building one door south of the Northwestern Hotel and will carry a fine line of the latest designs in millinery. 

In 1921, Florence Phillips moved her business across the street, into the building now housing the Tri-County Press.

She operated her millinery shop for over five years before selling to Agnes Walsh in November 1923. Phillips was married the following month and she and her civil engineer husband, Harvey Austin, wound up living and raising a family in Montana.


  1. Does anyone know if she was the mother of Francis Phillips, the City Clerk during the 1950s and (maybe) 1960s?

    Jim McCrea

    1. Hi Jim,

      Francis was Florence's younger brother. According to his obituary, he was city clerk for 35 years. I've found a record of him as clerk as early as 1938!

  2. I remember "Hooks" Phillips very well! He was a regular morning coffee customer at Florine's when my folks owned it and I worded the counter there on weekends, vacations and summers. So long ago ............


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